10 Social Media Ideas For Brokers

It most likely comes as no surprise that if you want your brand to be seen, you’ve got to be active on social media. These days, it seems like everyone is on at least one social platform. And that’s a pretty accurate assumption. As of January 2022, there were 3.96 billion social media users, according […]

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September 21, 2022

Every Season Brings Holiday Marketing Opportunities

By: Anna Wolski Smart local businesses know that seasonal and holiday marketing makes a big impact on their target audiences; from positively wicked Halloween promotions to ads as sweet as your Valentine, there are endless opportunities to execute fun, creative, affordable messaging. Consumers spend billions of dollars during the major U.S. holidays and grabbing their […]

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August 03, 2022

Marketing To Gen Z Home Buyers

Believe it or not, adult Gen Zers are now old enough to buy a home. And, according to a study conducted by Rocket HomesSM, 86% of them want to. Born between 1997 and 2012, Generation Z is the newest set of home buyers entering the housing market. Knowing how to market to them based on […]

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July 29, 2022

6 More Ways To Enhance Your Email Marketing

Email is an essential part to any marketing plan. One big reason is that sending emails to clients is essentially free and quick. There’s no postage, printing or shipping to pay for and no ads placements to buy. You essentially create an email, click “send” and it’s delivered to your client within seconds. But if […]

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June 01, 2022

Top Ways Brokers Can Adapt To A Changing Housing Market

These days, describing the current housing market as a roller coaster ride wouldn’t be an over exaggeration. In the past couple years, brokers have reaped the benefits of the pandemic-fueled market but now since we’re working in today’s changing market, we need to adjust. How do you stay competitive for long term success? How can […]

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April 21, 2022

Social Media Best Practices For LinkedIn

While much of the success of your business comes from getting clients through your door, it also hinges on recruiting top-tier talent, networking with other industry professionals and keeping your skills sharp and in tune with what’s happening in the market. Social media can help with all of that – but you need to be […]

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March 09, 2022

Technology Can’t Match Human Connection

Today’s nonstop mortgage technology advancements have many loan officers wondering if they will soon be replaced by software. But that’s not going to happen. Although digital technology can take care of repetitive tasks like data entry, and clients are loving the idea of handling a lot of the mortgage process online, people have the most […]

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March 02, 2022

3 Mortgage Broker Marketing Solutions

Do you have a marketing strategy for your broker business, but you feel like it could use a bit more … oomph? Maintaining an effective and impactful marketing plan doesn’t have to be a complex task. There are plenty of simple actions to take to give your marketing the boost it needs without having to […]

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February 16, 2022

Simple Tips To Attract Millennial Home Buyers

Ranging in age from 24 – 40, millennials make up the largest portion of home buyers in the U.S., making them one of the most sought-after groups in the home buying industry. Competition for these clients may be fierce, but knowing how to attract this unique generation of home buyers will give you a leg […]

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January 31, 2022

Creative Social Media Strategies For Your Business

Social media helps build your brand, keeps your business top of mind, directs people to your website and provides another way for you to engage with your clients, thus humanizing your business even more. To help you reap the benefits of social media, here are a few creative strategies to try on your business’s social […]

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January 19, 2022