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Quicken Loans Mortgage Services ‘Rockets’ to New Heights, Bringing Most Recognizable Brand in Mortgage Origination to Broker Partners
QLMS will become Rocket Pro TPO (TPO representing “third party origination”) within the next 60 days, to closer align with Rocket Mortgage – the brand that has become ubiquitous in the mortgage lending space … Read Full Article 
September 22, 2020
Despite COVID-19 Crisis, U.S. Home Prices Continued to Rise in June
U.S. home prices continued to rise in June, despite the economic impact of the COVID-19 crisis … Read Full Article 
August 25, 2020
FHFA: Quarterly House Prices Up 5.4% From Last Year
The Federal Housing Finance Agency's House Price Index showed that house prices increased by 5.4% from the second quarter of 2019 to the second quarter … Read Full Article 
August 25, 2020
A wave of first-time homebuyers is hitting the market
The past few months have been an emotional rollercoaster for those looking to enter the housing market. After hitting historically low levels in April, consumer sentiment bounced back significantly in June, with renters especially interested in potentially taking the plunge into homeownership … Read Full Article 
August 5, 2020
Now is the time to double down on diversity and inclusion efforts
In the wake of the recent calls for racial justice and the Supreme Court ruling that protects workers from being discriminated against based on their sexual orientation or gender, diversity and inclusion is top of mind for many individuals and businesses … Read Full Article 
August 4, 2020
Supporting clients and brokers has been the mission for 35 years
35 years ago, Dan Gilbert started a small mortgage brokerage called Rock Financial. It was not the nation’s largest mortgage lender, but with hard work, passion, an unmatched culture and the ability to harness the power of technology … Read Full Article 
August 3, 2020
Insight How 35 Years of Experience is Being Leveraged to Help Brokers Thrive
“Dan Gilbert and two close friends started a small mortgage brokerage, Rock Financial, in a shared office space 35 years ago. In the years since, it transitioned to focus more on direct lending and has grown to become one … Read Full Article 
August 1, 2020
The continued push for diversity in lending
America’s largest mortgage lender isn’t ready to let the conversation around diversity stall. Quicken Loans Mortgage Services (QLMS) Executive Vice President Austin Niemiec said while progress has been made within the industry, it still has a long way to go. Read Full Article 
July 22, 2020
A Broker’s Superpower is Choice
In three short months, QLMS added another 1,000 partners to its network, which is now 8,000 strong – representing roughly 45,000 passionate LOs and processors across the country. A broker’s superpower is choice, and the very best work with numerous strong lenders that give their clients the best price, product, and operational excellence. It’s clear from this incredible increase in partners that the community sees tremendous value in having QLMS in their lender arsenal. To work with QLMS and become Stronger Together, click HERE and you can be approved and writing loans in as few as 24 hours.
July 16, 2020
Summer purchase season will be sweltering
“This purchases season will be unlike anything we’ve ever seen before,” said Austin Niemiec, Executive Vice President of Quicken Loans Mortgage Services (QLMS) … Read Full Article 
July 7, 2020
QLMS is in the midst of incredible growth
When Dan Gilbert founded a small mortgage brokerage called Rock Financial 35 years ago, the three-person operation had grit, hustle, and a penchant for innovation. Those qualities still permeate through the Quicken Loans we know today as the nation’s largest mortgage lender, guided by its unmatched culture. A decade ago, QLMS was created so the company could return to its roots and support brokers who look like Rock Financial did in 1985. Now, QLMS is in the midst of incredible growth. It has a partner network that is 40,000 LOs strong and has done more broker business in the first half of 2020 than in all of 2019, which was a record year. This growth is thanks to the infrastructure and processes that have been honed over the last three and a half decades. If you want this expertise on your team, click HERE to start working with QLMS tomorrow.
July 1, 2020
How LemonBrew Lending is taking partnerships to the next level
Care, honesty and transparency are key … Read Full Article 
July 1, 2020
Finding Happiness, and Success, as a Mortgage Broker
“It was a loan I did for my cousin that changed my mind,” said Stacey Van Roosendaal (a.k.a. Stacey the Loan Lady), CEO and President of Sundance Lending Company, when describing how she became passionate about being a loan officer. “My cousin heard from her servicer she was able to drop her … Read Full Article 
June 30, 2020
Digital mortgage advances will remain after coronavirus, put path bumpy
Government -sponsored enterprise reform could be one hurdle to future innovation. Read Full Article 
June 23, 2020
QLMS is unlocking huge savings with Prime29
QLMS’ partners only have until the end of June to assist their clients in unlocking HUGE savings with Prime29. This unique offering is creating waves across the broker community and has unleashed $186,000,000 in savings for partners’ clients since its rollout. QLMS has slashed the interest rate on a 29-year loan, so the monthly payment equals that of a 30-year conventional loan but saves clients THOUSANDS over its life. Partners have already helped nearly 12,000 homeowners secure this limited time deal – saving them an average of $15,500 over the life of their loan. LOs are coming to QLMS in droves because of differentiators like this. If you are not yet a QLMS partner, click HERE and you can leverage Prime29 and save your clients thousands in as few as 24 hours after placing your application.
June 19, 2020
QLMS’ Prime29 is creating waves across the broker community
QLMS’ Prime29 is creating waves across the broker community and has unleashed over $60,000,000 in savings for its partners’ clients since its rollout. The nation’s fastest growing lender serving brokers has slashed the interest rate on a 29-year loan, so the monthly payment equals that of a 30-year conventional loan but saves clients THOUSANDS over its life. QLMS partners have already helped nearly 4,000 homeowners secure this limited time deal – saving them an average of $15,500 over the life of their loan. LOs are coming to QLMS in droves because of unique offerings like this that help brokers differentiate themselves from the competition. If you are not yet a QLMS partner, you can leverage Prime29 and save your clients thousands in as few as 24 hours after placing your application. Click HERE to become Stronger Together with a lender who wants all brokers to succeed.
June 4, 2020
How brokers can prepare for the anticipated summer home-buying season
Brokers need to stay focused and get ready for pent-up purchase demand … Read Full Article 
June 3, 2020
What will the mortgage process look like after Covid-19?
The world as we know it is changing. This may seem like a bold statement, but new innovations are easily noticed across the globe in business models, office structures and the way we shop – all due to the spread of the coronavirus. Read Full Article 
June 2, 2020
QLMS continues to hires for hundreds of open positions  
As QLMS is accepting more loan applications than ever and its partner network (which now includes a massive 40,000 LOs) is expanding at record pace, they are looking to hire more team members to support the rapid growth. The fastest growing lender working with mortgage brokers currently has hundreds of open positions for national account executives, underwriters and many more. Your expertise in the mortgage industry will allow you to lift up your broker partners, support their clients and build an amazing career. This is the perfect place for anyone who has a wealth of knowledge about the industry and a passion for client service. You can learn more and apply HERE if you want to be a part of QLMS’ meteoric rise.
May 22, 2020
Time to double down
In the earliest stages of the COVID-19 pandemic, the virus wreaked havoc on the U.S. economy, forcing the Fed to take action and help stabilize the mortgage market by purchasing an unprecedented $183 billion of mortgage-backed securities in just one week. Read Full Article 
May 19, 2020
Reflecting on the start of the COVID-19 pandemic
Just about two months have passed since the entire Quicken Loans Mortgage Services (QLMS) team transitioned to working from home. During this time, when many were left scrambling, they had their largest closing month in company history, with faster turn times. Read Full Article 
May 14, 2020
Changes to self-employed doc requirements
Quicken Loans made some changes to its self-employed document requirements: 60 days of asset statements showing 6 months of PITIA (for the subject property) in reserves, Business tax returns, If the business is a sole proprietorship, personal tax returns are acceptable. Audited profit and loss statement of the most recent month OR 30-day business assets from the most recent month, If the business is a sole proprietorship, a personal asset statement from the most recent month is acceptable. The above guidelines do not apply to VA IRRRLs and FHA non-credit qualifying streamlines.
May 13, 2020
Quicken Loans Mortgage Services: Keeping Ahead of the Flattening Curve
During this very unique time in our nation’s history, there are a few things that are top of mind for most Americans: Health, safety, family and finances are some of the biggest. Read Full Article 
May 11, 2020
QLMS had its best month ever
Despite the global pandemic, there are still some companies doing well. In fact, QLMS had its best month ever in April, receiving an eye-popping 36,000 applications. That is three times more clients than it helped in April 2019, and solidifies its position as the fastest growing lender serving brokers. Not only are more in the industry realizing QLMS is the best place for their clients, but more are becoming partners; nearly 600 brokers joined the partner network in April alone. QLMS has been a refuge for brokers during this unique time. While some lenders have told their partners to put business on hold, QLMS, and its network, never saw an interruption in business. If you want to join this growing movement and become Stronger Together with a lender that has your back, click HERE and you could be sending loans to them in as few as 24 hours.
May 8, 2020
QLMS approves nearly 600 new partners in 30 days
QLMS remains a refuge of stability for mortgage brokers. It’s clear the broker community sees how well the lender is operating through this challenging time. In fact, in April alone, QLMS has approved nearly 600 new partners who are becoming Stronger Together thanks to QLMS’ industry-leading pricing, process, products and technology. While 98% of its team members are working from home, the lender continues to operate at an intensely high level. QLMS’ product mix is as solid and as balanced as possible and turn times have remained steady since the team shifted to remote work. Simply put, they’re open for business! If you aren’t one of the 37,000 LOs and processors partnered with one of the most prepared lenders in America, click HERE. The partner approval process has been optimized so you could be working with QLMS in as few as 24 hours after connecting with them.
April 30, 2020
QLMS is now offering forward locks for all periods
QLMS continues to be a refuge of stability for mortgage brokers across the nation. A month ago, it adjusted its lock process, providing partners with an unprecedented 50 basis point enhancement, total credit of 76.5, on the 15-day lock opportunity. QLMS’ partners have responded in huge numbers. LOs and their clients are benefiting from the huge short-lock incentive. Additionally, those partners and clients are now happily monetizing the nearly 500 basis point dip in the market. This policy has been an incredible win for all at a time when every penny counts. With more certainty around states’ shelter-in-place policies, QLMS is now offering forward locks for all periods. As turmoil continues to rock the industry, demand to partner with QLMS is at an all-time high.  An average of 150 new partners are signing up every week. To join them, click HERE.
April 24, 2020
QLMS remains a refuge of stability for the broker community
QLMS remains a refuge of stability for the broker community. Its rock-solid foundation allows brokers to continue building on their successes from 2019 and early 2020. QLMS has taken the steps needed to ensure its partners are not blindsided by massive changes to VOE or canceled commission because of forbearance. You don’t need to believe lenders who are spinning a tale that the entire industry is tightening or scare tactics saying you need to hit pause on your business. Brokers should use their superpower, choice, to find a lender who can provide their clients what they need in the best way possible. Click HERE if you are a broker who wants to become Stronger Together in the face of adversity.
April 15, 2020
A broker’s Superpower is choice
A broker’s Superpower is choice. Brokers thrive by giving their clients options from many lenders. That Superpower has never been more apparent than right now. At a time when some lenders are unfortunately struggling with capacity and cash flow, other lenders are doing well and continue to provide value and liquidity to brokers. In recent years, some lenders and associations have worked hard to get brokers to reduce the number of lenders they work with. That self-serving advice is now backfiring. QLMS is proud to have taken the exact opposite view. We believe brokers should work with a wide variety of well-capitalized and innovative lenders who bring enduring value in all markets, good and bad. In the last six months, 2,000 more brokers have joined forces with QLMS to enhance their Superpowers even more. To learn more about QLMS, click here.
April 10, 2020
NMP’s Legends of Lending: Quicken Loans Mortgage Services
When someone mentions “Quicken Loans,” many think first of the largest direct mortgage lender in the country. Read Full Article 
April 7, 2020
Valuation tech special reports
Seven companies leveraging technology for streamlined, accurate valuations … Read Full Article 
April 1, 2020
QLMS just reached another major milestone with 7,000 partners.
QLMS continues its explosive growth. And the mortgage community has noticed. QLMS just reached another major milestone. As of March 25th, 7,000 mortgage brokers, regional banks and credit unions have chosen to partner with QLMS. It took 7 years for QLMS to reach 1,000 partners. It took another 2 years to get to 2,000 partners. But it only took 18 months to add 5,000 additional partners to get to 7,000. The mortgage community interest in QLMS is overwhelming. In fact, it took just a mere 100 days to go from 6,000 to 7,000 partners! In turbulent times, mortgage professionals are seeking the strength and reliability QLMS provides. To learn more about the value recognized by 7,000 of the very best mortgage companies, click here and become Stronger Together with QLMS.
March 27, 2020
Quicken Loan’s new lock policy for approved/CTC loans
I received this opinion note from a small mortgage banker in the West regarding Quicken Loan’s new policy of only locking approved/CTC Loans. “Rob, the big question here is who will be the next retail or wholesale lender to replicate QLMS’s new plan to lock loans once they are CTC (clear to close). Brokers and correspondents already price multiple investors and then lock with whomever has the best pricing. Try telling a broker or correspondent to substitute a loan, work conditions, get CTC, and then lock. The immediate response will be, ‘What if pricing is dramatically different?’ Just think of the fallout from clients who will walk away if/when pricing is worse. Think about the brokers who will double/triple submit loans and then ‘lock’ when they get CTC, only to then cancel out the files at the other lenders to which they’ve submitted files. Think about the operational costs and the nightmare that will unfold from the bottom up. Whomever at Quicken thought of this are not only setting up to lose thousands of borrowers who will shop, but more concerningly, brokers who will game the system to ensure that they don’t lose borrowers.”
March 25, 2020
Closing and Appraisals in certain U.S areas are being affected.
Quicken Loans Mortgage Services sent to its brokers: “… For most of your clients, the mortgage process will continue to move forward, but closings and appraisals in certain U.S. areas will be affected. Several U.S. locations have adopted mandatory shelter-in-place orders. If you are originating a loan in one of these areas, here’s how the mortgage process is being affected: All new registrations and floating pipeline loans will not be able to lock until “Ready for Final Signoff Pending” status. The timeline for shelter-in-place orders remains uncertain. However, we will continue to accept registrations and loan applications and will complete loans that are currently in process. You can view the most current list of affected U.S. areas here.”March 24, 2020
March 24, 2020
National Mortgage Professional Magazine Presents… Diversity Roundtable Discussion 2020
In addition to featuring our NAMMBA 100 list in this month’s issue, we also thought it would be an ideal time to gather a diverse panel of industry execs to discuss some pressing issues in a roundtable format. Read Full Article 
March 24, 2020
QLMS is prepared to handle surge in volume amid Coronavirus
We are in challenging times. The spread of Coronavirus mixed with the current low rate environment has caused a groundswell of uncertainty in the mortgage industry. Some lenders are better prepared for this than others. At QLMS, their team members are all working from home – practicing social distancing to mitigate the spread of coronavirus. What is truly amazing about that is it has gone on without any disruptions or changes in service for its partners and their clients. QLMS is not turning away partners or their clients due to capacity issues. If anything, it understands that rates may dip again and QLMS is extremely prepared to handle any surge in volume. Click HERE to become stronger together with QLMS and join a lender who is ready to jump over any hurdle that comes its way.
March 19, 2020
Quicken Loans donates $1.2m to COVID-community response fund
Quicken Loans Community Fund, in partnership with Gilbert Family Foundation, has made a $1.2 million donation to address the ongoing impact of coronavirus in Detroit. Read Full Article 
March 18, 2020
MReport just selected The Answer as one of its Top-25 FinTech Innovators
QLMS keeps smashing records and earning prestigious awards. It has seen substantial growth in recent years, none more impressive than the sheer number of brokers and LOs who have become Stronger Together with QLMS’ industry-leading process, prices, products and technology. One piece of technology, The Answer, keeps getting accolades from brokers and the media. MReport just selected The Answer as one of its Top-25 FinTech Innovators! Mortgage experts no longer have to constantly check for changes to product guidelines, instead, they simply have to ask The Answer and a response will be provided instantly, 24/7/365. The proprietary questionnaire-based algorithm has helped brokers reduce loan fallout and win more business. If you’re a broker who hasn’t leveraged this technology to boost your business, click here to partner with QLMS.
March 13, 2020
Padlock, a groundbreaking program that provides brokers free rate lock extension days
QLMS is always looking for the next tool to help brokers keep winning business. Seven months ago, it introduced Padlock, a groundbreaking program that provides brokers free rate lock extension days. QLMS has saved its partners’ clients more than $11 million since launch! That translates to an average of $669 saved per loan that used Padlock. These savings are another way brokers can differentiate themselves from the competition. By providing clients with the flexibility of free rate lock extensions, LOs are saving them hundreds of dollars during the closing process that other brokers would not be able to offer. Padlock is just one of the many ways LOs are Stronger Together with QLMS. If you are not a partner, click HERE to see how QLMS’ innovative tools can help grow your business.
March 9, 2020
QLMS FLIGHTPATH, a world-class event in the heart of QLMS’s Detroit campus
Independent mortgage brokers trusted Quicken Loans Mortgage Services with more volume in 2019 than the previous five years combined! To help continue the incredible momentum and support the broker community at the highest level possible, QLMS announced it is hosting FLIGHTPATH, a two-day world-class event in the heart of Quicken’s Detroit campus. This event immerses partners in QLMS’ culture, award-winning technology and differentiating products it offers to its nearly 7,000 mortgage broker partners. Guests will also sit down and collaborate with operations team members and QLMS’ senior leaders to align their goals, becoming even Stronger Together in 2020. Click HERE to register for Flightpath.
February 26, 2020
Brokers are differentiating themselves with QLMS’ YOURgage. 
How are you different? The most successful mortgage brokers understand winning business is more than just selling a rate. You need to offer products, benefits and advice that go beyond just price. Brokers across America are differentiating themselves with QLMS’ YOURgage. This product lets you uniquely tailor loan terms by giving your clients choice of any term from eight to 30 years. Be different by presenting loan options that lower clients’ payments without going backward in term, or shortening the term without increasing their payments. This is one more way QLMS can help you provide differentiated value, in addition to savings. Call your AE now to run through a few more scenarios where your clients can benefit from a YOURgage, or for new brokers connect with QLMS here to learn about products to help your clients.
February 20, 2020
QLMS is extending the Fresh Start program to all partners
Imagine a world where loan fallout is nonexistent. Right now, it can be a thorn in the side of brokers, leading to their biggest expense. QLMS is working toward that reality for brokers with industry-leading prices, products, process and technology. One of the many tools it is inserting into brokers’ utility belt is the Fresh Start program. Once exclusively for Pinnacle Partners, QLMS is extending Fresh Start to everyone in its Partner Network for free through the end of February. Fresh Start consultants are helping brokers qualify more borrowers, and increasing scores to deliver better pricing. On average, a successful Fresh Start client improves their credit score by leaps and bounds! It’s exclusive programs like this that led to QLMS brokers shattering records in 2019. Expect nothing less in 2020 as QLMS doubles down on infrastructure and innovation.
February 13, 2020
Learn more about QLMS’s search tool, GURU
It’s 2020. We don’t get out encyclopedias to research something, we “Google it.” Brokers, how are you researching the loan programs from the lenders you work with? Do you pull out a file folder full of flyers? Do you search for emails from AEs? QLMS has a better way. The forward-thinking lender has “Guru,” a search engine for mortgage qualifications. Guru makes underwriting guidelines easy to find – just search like you would for anything else in your life. Once the search results show you the mortgage product you’re looking for, the tool give you all the details about the loan product and the qualification guidelines. You can even compare products against each other on one screen. Talk to your AE to learn more about how to get the most out of Guru. If you don’t work with QLMS, you can connect with them here and start working smarter not harder.
February 12, 2020
NFL Hall of Fame running back announces winners of QLMS Super Bowl LIV
After massive expansion in 2019, QLMS is celebrating the people who helped them achieve their best year ever. QLMS partners had the opportunity to win all-expense-paid trips to Super Bowl LIV in Miami. NFL Hall of Fame running back Barry Sanders announced the two lucky winners: an LO from Mountain State Financial Group and a processor from Alpen Mortgage. They will be enjoying the warm Miami weather, with their AEs, at a once-in-a-lifetime Super Bowl experience courtesy of QLMS! You can partner with QLMS to grow your business and have access to killer perks like this.
January 29, 2020
QLMS is hiring
When you have more loan volume in 2019 than the previous five years combined, and you double your partner network, you need to add a lot more people to maintain that insane growth. I’m sure no one would be surprised that we’re talking about QLMS. QLMS is keeping its foot on the gas in 2020 by hiring hundreds of Account Executives and expanding its Operations team to continue the unprecedented growth. QLMS needs more than 500 team members to help its 6000+ broker partners see the same growth QLMS is experiencing. To apply and become Stronger Together with QLMS, click HERE.
January 24, 2020
QLMS offering lifetime experience to Super Bowl LIV
After a year of eye-popping growth at QLMS, it is celebrating the partners who helped QLMS beat record after record with its Super Bowl LIV Sweepstakes. QLMS is offering two partners a once-in-a-lifetime Super Bowl experience. Partners have the chance to win the grand prize of a TICKET TO SUPER BOWL LIV in Miami, Fl, along with flight and hotel accommodations! The partner’s AE, who has been helping them build their business, will accompany them to the game. Click here to enter into the sweepstakes and start practicing your touchdown dance. Partners who use QLMS’ portal often may want to keep up that trend. You will earn bonus entries by visiting The Answer, liking and following QLMS on their social channels, updating your contact info with your AE and opting in to QLMS marketing communication. Good luck!
January 9, 2020
QLMS ended year with record growth
QLMS ended the decade with its strongest year to date, and couldn’t stop breaking records! The number of LOs who closed a loan with QLMS doubled, growing to a whopping 13,000 LOs; Over 90% of them independent mortgage brokers. On top of industry leading pricing, products and operational excellence, brokers are leveraging the innovative technology QLMS has built. One of those technologies is “The Answer.” Its proprietary questionnaire-based algorithm gives clarity to difficult and uncertain mortgage questions. Brokers can use this incredible tool to keep tabs on ever-changing guidelines. Recently, the rules around proposed rental income history have changed. Do you know how to apply them? Are you missing out on approvals and/or commissions? “The Answer” will save those loans! Click HERE to see how ‘The Answer’ turns mind-numbingly complicated situations into concise answers, helping you give better advice and close more loans.
January 3, 2020

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