New Year’s Resolutions You Must Do For Your Business
As 2020 comes to an end, many of us reflect on our successes and failures and think about what we’d like to do better next year. New Year’s resolutions aren’t limited to personal development, though – you should try thinking of a few for your business, too.
Whether you’re looking to grow your business, enjoy more success or just achieve a better work-life balance, these resolution ideas are here to help you think of ways improve your business in the new year.
Learn Something New
Learning a new skill can be both rewarding for you as well as helpful to the growth of your business. There are plenty of hobbies that can teach valuable transferable skills, so you don’t have to worry about learning about something strictly business related. Teaching yourself to shoot and edit video, for example, could be both a fun hobby and a tool you could potentially utilize to create content for your business.
If you like theater or comedy, joining an improv group could even be beneficial to your business. Learning how to think quickly, adapt and never be at a loss for words is an invaluable skill to have in any business and can help you connect more effectively with clients.
Work On Your Website
If you don’t already have a website for your business, now’s the time to create one. A website helps customers find you and your services online, which is especially useful now due to social distancing measures. Your clients may not be able or willing to visit your business physically or you may be working from home, so it’s important to have an online space they can find and use to learn more about you.
If your New Year’s resolution is to improve or build your website this year, look into learning a little about search engine optimization (SEO) to make sure your site content ranks well in Google so people will be able to find it. You can also look into optimizing your website for mobile use, since 81% of Americans now use smartphones and will likely view your website from their mobile device.
Above all, remember that viewers will be looking at your website to learn more about your business, so all the information they might need should be there. Contact information, a description of your services, links to social media and anything else your clients may need to know should all be easy to locate on your webpage.
Knowing how to use social media is a necessity for any mortgage professional today. 72% of U.S. adults use some form of social media website, so being digitally social is a good way to quickly reach a large audience. Even if you already use social media for your business, making your resolution to work on your social media strategy can be a good way to help your business grow.
If being more social media savvy is your resolution for this year, it may be a good idea to start by identifying exactly who your audience is. Once you know your audience, it will be easier to target them with any blog posts, email newsletters or social content that you might create.
There are many things to keep in mind if your resolution for the new year is to work on your social media presence, including things like SEO, email design, when to post what and much more. Remember, though, that social media is a two-way street. Don’t just talk at your potential clients, engage with them. Try to answer comments and criticism when you can – your audience will appreciate hearing back from you. Remember to respond to comments with a sense of urgency to ensure that your clients know you care.
Listen To Your Clients
Though it may sound simple, paying more attention to what your clients have to say can make a big difference in your business. Poor customer service is one of the biggest reasons clients might decide not to work with you again or recommend your business to a friend. Listening and responding to customer feedback and complaints can help improve your clients’ overall experience and earn your business better reviews.
Besides listening to feedback, take an interest in your customers’ lives, too. Building good relationships with both your clients and other businesses you work with can help elevate your business from good to great. The more involved with your customer base and community you are, the more your name will get around. Sometimes great service is the best form of marketing.
Set Clearer Goals And Objectives
It’s important to set goals to help steer yourself toward success, but you should also make sure they’re realistic and achievable. Setting lofty goals can inspire you to work hard for success but can also create frustration and disappointment when you can’t manage to achieve what you wanted to.
To help yourself be as successful and productive as possible in the new year, set realistic, specific and reachable goals. It’s okay to start with small goals – once you achieve them, you’ll hopefully feel confident and ready to raise the bar for the next goal on your list.
If your resolution for the new year is to set clearer goals, just remember to keep them manageable and don’t beat yourself up if you don’t achieve what you thought you would. Drop what doesn’t work for you, do what you can and don’t forget to always plan ahead.
Make The Most Of Your Resources
As you decide on a game plan for tackling business in the new year, don’t forget to make the most of your Rocket ProSM TPO resources. Visit our Marketing Hub for templates and ideas to improve your social media marketing, including fully customizable social tiles with the ability to incorporate your own brand identity.
If you’re interested in help from our marketing pros, our Pinnacle partners also have access to one free marketing consultation a year. If you want to improve your website, email or social media marketing in the new year but aren’t sure where to start, our marketing pros can give you tips and solutions based on your budget to help you get started in the right direction.