5 Ways To Promote Your Business On Black Friday And Small Business Saturday
Every year, Black Friday kicks off the holiday shopping season with a sea of discounts and special offers. It’s no secret that the cash flow of many businesses improves around this time of year.
In 2019, Black Friday shoppers spent $7.4 billion just online, according to Adobe Analytics – and big businesses weren’t the only ones profiting. A reported $19.6 billion was spent at small and independent businesses as part of Small Business Saturday, according to data from the National Federation of Independent Businesses.
Small Business Saturday, for those unaware, is a fairly new addition to the shopping holidays of Thanksgiving weekend. It was started by American Express in 2010 as a campaign to encourage shoppers to support local businesses in their community during the holiday season.
Getting involved with your clients and community for Black Friday and Small Business Saturday is a great way to boost business and engage with your clients, but where should you start?
Follow these tips to make the most of Black Friday and Small Business Saturday this year.
Get Your Name Out There
The first step in reaching your clients is awareness. If you haven’t already, make sure your business is showing up in local searches. You can do this easily by using Google My Business, a simple and free tool that allows you to edit your business information, engage with clients and, most importantly, show up in searches on Google and Google Maps.
Black Friday and Small Business Saturday offers will mean nothing to clients if they don’t know you or what you’re about. Work on building brand awareness online and in person, if possible.
For help reaching your audience, use our powerful Marketing Hub and take advantage of customizable social tiles, email and flyers – all built to help you grow your business.
Engage On Social Media
Social media can be a powerful and affordable tool in promoting your business for Black Friday and Small Business Saturday. It’s the fastest and easiest way to reach your audience and expand your customer base.
In early November, start letting your followers know there are deals and events to come. Build anticipation on your social media accounts leading up to Thanksgiving weekend.
Try doing countdown posts to Black Friday and Small Business Saturday, and be sure to use trending hashtags such as #BlackFridayDeals and #ShopSmall. You can also interact with the official Small Business Saturday account on Instagram to reach a larger audience.
While Black Friday and Small Business Saturday are in full swing, post deals, discounts and updates on your social media accounts. Give your followers a reason to do business with you that weekend by showing off your generosity, expertise and your trustworthiness as a fellow member of the community.
Offer Great Deals
Black Friday and Small Business Saturday are known for their huge discounts and deals – so be sure to offer some to your clients. Give them an incentive to shop at your business – either in person or online. A great idea is to promote a complimentary mortgage review – ideal for purchase and refinance clients.
Try partnering with other local businesses to offer your clients unique deals. For example, if a client chooses you to help them with the home buying process, maybe they get a discount on new furniture at a local store or discounted services from a local window cleaning business or a moving company.
These partnerships are great deals not only for your clients but for you and the partner businesses as well. Make your best deals applicable Thanksgiving weekend only to encourage participation in your Black Friday and Small Business Saturday festivities.
Embrace The Small Business Community
Take advantage of being a local business and engage with your community. The pandemic has been hard on small businesses, but there are still ways you can work together to encourage consumers to shop small and support local businesses. Team up with fellow local businesses to help boost traffic and sales for everyone.
If you’ll be seeing clients in person, try handing out local gift guides to encourage shopping at your fellow local businesses. You could even have fun with it and come up with a scavenger hunt for different discounts and deals in stores across town – just remember to keep safety and social distancing in mind.
If your Black Friday and Small Business Saturday will be remote this year, consider hosting a virtual event with other businesses. This could be anything from a virtual raffle or contest to a virtual conference with local speakers. You could invite local real estate agents and financial advisors, too.
Regardless of whether your events are in person or not, be sure to collect the email addresses or other contact information of participants. Even if they don’t do business with you this Thanksgiving weekend, you can stay in touch – and hopefully they’ll remember you when they’re ready for a mortgage.
One of the best ways to promote your business this Thanksgiving weekend is to be a good neighbor. Give back to the community that gives you their business by donating some of your Black Friday and Small Business Saturday earnings to a local charity, nonprofit or community project. Don’t forget to highlight your volunteer efforts on your social media platforms.
Keeping business local helps communities grow and thrive, and you can prove it by getting involved. Your community will thank you and it can help cement your place as a local presence and name.